ISABEL ALLEN
CREATIVE BIO:
Isabel Allen is a Sydney-based interior designer who artfully combines sustainability with innovative, contemporary design. Her approach emphasises the dynamic relationship between materials and colour in a space, incorporating her Mid-century Modern and Brutalist influences. Committed to advancing sustainable practices; using reclaimed and ethically sourced materials, Isabel showcases the impact of responsible design through her work. With a focus on innovative solutions, she transforms spaces into functional and timeless environments that prioritise human well-being, by building a relationship that stimulates the sensory experiences. By blending fluid and geometric forms, Isabel’s designs aim to transcend conventional boundaries, enhancing the human experience while setting new benchmarks for contemporary design.
DESIGN STATEMENT:
Soohyang, a renowned fragrance brand based in South Korea, is excited to expand its presence into the Australian market, replicating their iconic Perfume Club experience through a brand-new concept venue in Surry Hills. This unique retail and bar space will focus on the element of scent, offering an immersive journey through the world of aroma-based drinks. The concept centres around crafting an environment where fragrances, botanicals, and essences are at the forefront, explored through the art of bartending. It’s a space designed to elevate both the olfactory and visual experiences, where every element invites exploration. The colour palette draws on hues of baby blue, burgundy, and chartreuse, alongside darker wood tones and textured materials, giving the space a rich, and warm atmosphere. These tones mirror the natural ingredients used in both the perfumes and the aromatic drinks, creating an immersive experience. The Perfume Club in Sydney will stay true to Soohyang’s original values but will tailor its offering to an Australian audience, blending the art of bartending with fragrance exploration in a unique setting.
