JENNY CHHIM
BIO:
Jenny Chhim is an aspiring Creative Director and Photographer who also has a
background in Fashion Design and Visual Merchandising.
Chhim’s designs incorporate elements of moody and dark aesthetics with feminine
appeal; garments often feature notes of hand sewing, incorporating a personal touch
with drape and tailoring techniques.
These ideas are conceptualised in her creative direction, where evocative
storytelling enchants audiences to explore the multifaceted meanings within. Chhim’s
main design ethos encompasses surreal and eerie ideals grounded in contemporary
styling. It is a balance of the light and dark, of femininity and masculinity, in a
monochromatic composition.
Jenny Chhim is an aspiring Creative Director and Photographer who also has a
background in Fashion Design and Visual Merchandising.
Chhim’s designs incorporate elements of moody and dark aesthetics with feminine
appeal; garments often feature notes of hand sewing, incorporating a personal touch
with drape and tailoring techniques.
These ideas are conceptualised in her creative direction, where evocative
storytelling enchants audiences to explore the multifaceted meanings within. Chhim’s
main design ethos encompasses surreal and eerie ideals grounded in contemporary
styling. It is a balance of the light and dark, of femininity and masculinity, in a
monochromatic composition.
PROJECT STATEMENT:
’Threads’ is a fashion and beauty editorial that is surrealist yet contemporary.
Inspired by the spider lily flower which is known for its beauty and macabre
associations. It aims to create a story of ambiguity that is evocative and elegant
with dark undertones.Exploring notions of contrast and texture, light and dark,
masculinity and femininity, with motifs of hair as an identifier, how hair
transcends gender boundaries and is often seen as the ‘threads’ of our being. This
ties into the idea of make and construction with the way garments are representative
of our individuality, whilst also exploring themes of androgyny.
[Art direction, fashion design, photography, styling, videography, graphics, layout,
casting and sourcing by Jenny Chhim].
