JULIA LIANG
CREATIVE BIO:
Julia Liang is a Sydney-based creative director, photographer, and curator whose evolving vision is closely tied to her boutique store, NOT!CED. As the founder of this unique fashion destination, Julia brings together emerging brands in a way that mirrors her personal design philosophy. While pursuing her Bachelor of Design at Whitehouse Institute of Design, Julia’s work reflects her deep engagement with the human psyche, influenced by psychological films and literature. This introspective approach has shaped her design aesthetic, which emphasises bold, dramatic compositions and romantic elements. Her journey as a creative director parallels the growth of NOT!CED, where she curates diverse items from emerging fashion brands through a refined, artistic lens. Her store serves as a platform to showcase her design philosophy; uniting fashion, community, and creative collaboration into one cohesive narrative.
CREATIVE BIO:
Julia Liang is a Sydney-based creative director, photographer, and curator whose evolving vision is closely tied to her boutique store, NOT!CED. As the founder of this unique fashion destination, Julia brings together emerging brands in a way that mirrors her personal design philosophy. While pursuing her Bachelor of Design at Whitehouse Institute of Design, Julia’s work reflects her deep engagement with the human psyche, influenced by psychological films and literature. This introspective approach has shaped her design aesthetic, which emphasises bold, dramatic compositions and romantic elements. Her journey as a creative director parallels the growth of NOT!CED, where she curates diverse items from emerging fashion brands through a refined, artistic lens. Her store serves as a platform to showcase her design philosophy; uniting fashion, community, and creative collaboration into one cohesive narrative.
DESIGN STATEMENT:
NOT!CED’ aims to redefine traditional retail by blending high-end fashion, streetwear, art, and community into a cohesive experience. With a monochromatic chrome aesthetic, themed ‘Silver Linings,’ NOT!CED curates collections from established and emerging designers, crafting narratives of style and self-expression. The online store will serve as a dynamic platform for often-overlooked voices in fashion, turning the boutique into a
canvas for rotating exhibits that explore individuality, identity, and artistic evolution. Here, fashion brands will have the opportunity to tell their unique stories, brought to life through NOT!CED’s visionary lens. Through immersive content, striking visuals, and strategic influencer collaborations, NOT!CED will establish itself as a trendsetter within the digital landscape, reshaping the digital landscape and revolutionising how consumers experience fashion.
