MONIKA MAKOUR
CREATIVE BIO
Lefai’s core narrative emphasizes that “a leaf is nature,” representing simplicity, calm, and luxury. The designs reflect this theme in a refined, minimalist manner, using light purple to evoke tranquility. This narrative resonates with an audience that values nature, minimalism, and luxury, aligning perfectly with Dazed’s progressive and eco-conscious readership. This narrative is timely and relevant, tapping into the current trend of integrating natural elements into fashion and accessories. By employing the leaf motif in a unique and luxurious way, the event caters to an audience seeking to connect with nature while embracing high end fashion and design. Engagement will be achieved through visually striking social media campaigns and an immersive leaf selfie wall, allowing attendees to experience the calming, nature-driven designs firsthand. This creative vision is brought to life through the collaboration of designers Max Bell and Freya Rhoden, while Monika serves as both photographer and creative director. The stunning models, Adak Pabek and Emmanuella Baker, bring the vision to life, complemented by the artistry of makeup artist Nathan Chaing and the support of assistants Cassandra Faria and Austin Agathogleous.
DESIGN STATEMENT
LEAF THE WORLD BEHIND AND RELAX
Monika Makour, a visionary designer originally from South Sudan, relocated to Australia in 2003 as a refugee after fleeing a war-torn country. Her journey has been a source of deep inspiration, shaping her design philosophy with a unique blend of luxury and cultural subtlety. Drawing from her African heritage, she incorporates understated elements that speak to her roots while maintaining a modern, soft, and elevated aesthetic. Monika’s work stands out for its sophisticated use of colour and bold graphic elements, striking a balance between tradition and contemporary elegance. Her designs, which reflect both resilience and refinement, are a testament to her ability to rise above adversity while still embracing her cultural influences. With a passion for empowering marginalised communities and creating meaningful connections through design, Monika has developed a personal brand that transcends boundaries, offering a fresh and powerful perspective on luxury fashion and aesthetics.
Lefai’s core narrative emphasizes that “a leaf is nature,” representing simplicity, calm, and luxury. The designs reflect this theme in a refined, minimalist manner, using light purple to evoke tranquility. This narrative resonates with an audience that values nature, minimalism, and luxury, aligning perfectly with Dazed’s progressive and eco-conscious readership. This narrative is timely and relevant, tapping into the current trend of integrating natural elements into fashion and accessories. By employing the leaf motif in a unique and luxurious way, the event caters to an audience seeking to connect with nature while embracing high end fashion and design. Engagement will be achieved through visually striking social media campaigns and an immersive leaf selfie wall, allowing attendees to experience the calming, nature-driven designs firsthand. This creative vision is brought to life through the collaboration of designers Max Bell and Freya Rhoden, while Monika serves as both photographer and creative director. The stunning models, Adak Pabek and Emmanuella Baker, bring the vision to life, complemented by the artistry of makeup artist Nathan Chaing and the support of assistants Cassandra Faria and Austin Agathogleous.
DESIGN STATEMENT
LEAF THE WORLD BEHIND AND RELAX
Monika Makour, a visionary designer originally from South Sudan, relocated to Australia in 2003 as a refugee after fleeing a war-torn country. Her journey has been a source of deep inspiration, shaping her design philosophy with a unique blend of luxury and cultural subtlety. Drawing from her African heritage, she incorporates understated elements that speak to her roots while maintaining a modern, soft, and elevated aesthetic. Monika’s work stands out for its sophisticated use of colour and bold graphic elements, striking a balance between tradition and contemporary elegance. Her designs, which reflect both resilience and refinement, are a testament to her ability to rise above adversity while still embracing her cultural influences. With a passion for empowering marginalised communities and creating meaningful connections through design, Monika has developed a personal brand that transcends boundaries, offering a fresh and powerful perspective on luxury fashion and aesthetics.
