SITA GOODSIR-CULLEN
PROFESSIONAL BIO
Sita Goodsir-Cullen is an emerging fashion designer whose practice is grounded in sustainability, material innovation, and the versatility of natural fibres. Growing up surrounded by a family of creative women, she developed a fascination with art and design from a young age, an influence that continues to shape her work today .Drawing inspiration from architecture, sculptural forms, and the beauty found in the everyday, Sita creates sculptural garments that merge texture, print, and form to reinterpret modern femininity. Through her practice, she celebrates the integrity of natural fibres and the unity of art, design, and sustainability, creating work that is both tactile and thought provoking, aiming to empower the wearer. Committed to mindful consumption, she embraces garment care, longevity, and the enduring value of natural fibres. Her dedication to responsible design was recognised through the Electrolux x Whitehouse Design + Sustainability Grant, supporting her ongoing exploration of thoughtful, material-led craftsmanship.
PROFESSIONAL BIO
Sita Goodsir-Cullen is an emerging fashion designer whose practice is grounded in sustainability, material innovation, and the versatility of natural fibres. Growing up surrounded by a family of creative women, she developed a fascination with art and design from a young age, an influence that continues to shape her work today .Drawing inspiration from architecture, sculptural forms, and the beauty found in the everyday, Sita creates sculptural garments that merge texture, print, and form to reinterpret modern femininity. Through her practice, she celebrates the integrity of natural fibres and the unity of art, design, and sustainability, creating work that is both tactile and thought provoking, aiming to empower the wearer. Committed to mindful consumption, she embraces garment care, longevity, and the enduring value of natural fibres. Her dedication to responsible design was recognised through the Electrolux x Whitehouse Design + Sustainability Grant, supporting her ongoing exploration of thoughtful, material-led craftsmanship.
PROJECT STATEMENT
Drumline explores the sculptural potential of natural fibres, inspired by the rhythmic motion of a washing machine drum. This concept becomes a metaphor for motion, transformation, and renewal, translated into a womenswear collection spanning both day wear and evening wear crafted for modern feminine expression. The collection is defined by circular silhouettes and motifs expressed through garments crafted entirely from natural fibres, including wool, cotton, and linen. A blue colour palette reinforces the idea of movement, and cleansing cycles. Custom screen-printed wool becomes a central design feature, where print transforms into texture, blurring the line between two and three dimensional surfaces. Drapery, pinstripes, and circular motifs further articulate the concept. Through these elements, Drumline merges structure with motion, revealing beauty within the overlooked and material transformation. Each piece reflects a commitment to sustainability and longevity, celebrating natural fibres as a medium for innovation and expressive, sculptural design.
