SOPHIE PEPPARD
Creative Bio
Sophie Peppard is a creative director specialising in fashion styling, beauty, and product storytelling. She is known for her punk-edge and ethereal energy, weaving both into her visual narratives through rich colour, pattern, texture, and intentional clash. Using strong contrast to blur the boundary between ideality and reality, she creates imagery that is at once rebellious and romantic. Her practice blends concept with craft, shaping narratives that resonate on both visceral and imaginative levels. Sophie’s design attitude challenges existing expectations and the constricting structures of her discipline. Engaging with the playful–sultry tension inherent in punk aesthetics, she embraces a counter-culture ideology that fuels subversive commentary throughout her work. Her creative direction steps beyond the mainstream, leaning into the rare, the alternative, and the beautifully off-centre.
Sophie Peppard is a creative director specialising in fashion styling, beauty, and product storytelling. She is known for her punk-edge and ethereal energy, weaving both into her visual narratives through rich colour, pattern, texture, and intentional clash. Using strong contrast to blur the boundary between ideality and reality, she creates imagery that is at once rebellious and romantic. Her practice blends concept with craft, shaping narratives that resonate on both visceral and imaginative levels. Sophie’s design attitude challenges existing expectations and the constricting structures of her discipline. Engaging with the playful–sultry tension inherent in punk aesthetics, she embraces a counter-culture ideology that fuels subversive commentary throughout her work. Her creative direction steps beyond the mainstream, leaning into the rare, the alternative, and the beautifully off-centre.
DESIGN Statement
PIX is a mini-mag that explores the “ethereal rebel” — the it-girl from a punk future. Through fashion, beauty, product storytelling, and illustration, PIX presents a contemporary interpretation of an otherworldly punk girl. The styling references iconic punk culture of the past while embracing the fun, sultry energy of the modern movement, reclaiming femininity and reflecting the subculture’s renewed presence within Gen-Z fashion. Infused with a sense of futuristic, subliminal rebellion, PIX constructs a world where softness and grit collide, shaping a visual narrative that is both imaginative and defiant.
PIX is a mini-mag that explores the “ethereal rebel” — the it-girl from a punk future. Through fashion, beauty, product storytelling, and illustration, PIX presents a contemporary interpretation of an otherworldly punk girl. The styling references iconic punk culture of the past while embracing the fun, sultry energy of the modern movement, reclaiming femininity and reflecting the subculture’s renewed presence within Gen-Z fashion. Infused with a sense of futuristic, subliminal rebellion, PIX constructs a world where softness and grit collide, shaping a visual narrative that is both imaginative and defiant.
