SOPHIE WALTON
STUDENT BIO:
Sophie Walton is a Stylist and Visual Merchandiser with vast experience working with the various facets of the Fashion Retail Sector. Skilled in store layout design, event planning, and in-store and window specific Visual Merchandising, Sophie applies her skills in prop, interior and merchandise styling to create unique experiences for the consumer. Sophie brings imagination, creative flair and a strong ability to promote the key brand messages through her store designs and installations.
COLLECTION STATEMENT:
‘Olive Leaf,’ is a Pop-Up Shop Design that promotes the latest loungewear collection. The body of works that make up the project include space design and store layouts using detailed renders as well as fashion styling and photography to showcase a complete brand activation. The loungewear collection will centre around earthy tones with hints of metallic gold that are complimented by the custom designed fixtures, and wall paper. The in-store displays of racks, tables, hangers, mannequins & plinths facilitate the overall brand message in line with the promotional campaign imagery for in-store light boxes and social media platforms.
